Privacy Policy

This Privacy Policy explains how Truth About Kratom collects, uses, and protects information when you visit our website. We are an independent consumer-advocacy publication, not a store, and we collect only the limited information described here. Please read this policy to understand our practices. It is written in plain language, but it should be reviewed by qualified counsel for your own purposes rather than used as legal advice.

The Short Version

We do not sell your personal information, and we do not require you to create an account or provide personal details to read the site. The main information we collect is standard, anonymized web-analytics data that helps us understand how the site is used. If you email us, we receive whatever you choose to send. That is essentially the whole picture, and the sections below explain it in more detail.

Information We Collect

When you visit the site, we collect limited technical and usage information automatically through analytics, such as the pages you view, how you arrived at the site, your approximate region, your device and browser type, and how you interact with pages. This information is aggregated and does not identify you personally. We do not ask you to register or submit personal information to read our content. The only personal information we receive directly is what you voluntarily send us, for example if you email us with a question or correction.

Analytics and Cookies

We use Google Analytics, a web-analytics service, to understand how visitors use the site so we can improve it. Google Analytics uses cookies and similar technologies to collect standard internet log information and visitor-behavior information in an anonymized form. This helps us see which pages are useful and how the site performs. The information generated is processed by Google in accordance with its own privacy practices. You can control or disable cookies through your browser settings, and you can opt out of Google Analytics using tools that Google provides. Disabling cookies does not stop you from reading the site.

Advertising and Our Sponsor

This site is funded by a single, clearly labeled sponsor, whose relationship with us is explained in our advertising disclosure. Labeled banner placements appear on eligible pages. These placements are static, disclosed advertising rather than personalized ad-tracking networks, and they are marked and separated from editorial content. If a labeled placement links to our sponsor's own website, any information you provide there is governed by that site's own privacy policy, not this one.

How We Use Information

We use the limited information we collect to understand and improve how the site works, to see which content is helpful, to maintain the security and performance of the site, and to respond to messages you send us. We do not use your information to build advertising profiles, and we do not sell or rent your personal information to anyone. Aggregated, anonymized analytics may inform our editorial priorities, such as which topics to cover more thoroughly.

Third Parties

The third parties whose services appear on this site include our analytics provider, our web-font and hosting providers, and our disclosed sponsor's linked placement. Each operates under its own privacy practices. We also link to external research sources for citations. We do not share your personal information with third parties for their own marketing, and the third-party services we use are limited to running and improving the site as described in this policy.

Your Choices

You have meaningful control over your information. You can browse the site without providing any personal details. You can control cookies through your browser settings and opt out of analytics using available tools. You can choose whether to email us and what to include. If you have contacted us and would like us to delete correspondence you have sent, you can ask us through our contact us page, and we will honor reasonable requests consistent with applicable law.

Data Retention and Security

We retain aggregated analytics data for as long as it is useful for understanding and improving the site, consistent with our analytics provider's retention settings. Correspondence you send us is kept for as long as needed to address your message and any follow-up. We take reasonable measures to protect the limited information associated with the site, though no method of transmission or storage over the internet can be completely secure, and we cannot guarantee absolute security.

Children's Privacy

This site is intended for adults and is not directed at children. Kratom is an adult topic, and we do not knowingly collect personal information from children. If you believe a child has sent us personal information, please contact us so we can remove it. We encourage parents and guardians to be involved in their children's online activity.

Changes and Contact

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. Updates take effect when posted, and the date at the top reflects the latest revision. Your continued use of the site after changes constitutes acceptance of the updated policy. If you have questions about this policy or how we handle information, please reach us through the contact page, and see also our terms and conditions for the broader terms governing the site.